Online-to-offline (O2O) – simply put is using online channels to drive customers to physical retail stores while creating a seamless customer experience. With the advent of online sales, retailers were quick to adapt to e-commerce but now with it reaching a certain overfilling and facing its own challenges – the question arising is physical retail the ultimate revenue generator.
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Shoffr is an Online to Offline (O2O) platform that converts online consumer engagement into in-store walk-ins for brands/ retailers.